Spaceship Brand – A collection of projects and experiments related to maturing the Spaceship brand presence.

Background

Spaceship is a financial services company with a mission to help you invest in your future, so you can live the life you want to live.

I joined the team in late 2019 as their only designer with alot of polish to do from previous design on the branding front. Aside from an small app component library, brand one pager and logos, I was given free reign to help mature the branding.

Website Consolidation Project

When I started at Spaceship we had two seperate websites for our two products – Spaceship Voyager and Spaceship Super. Both product websites sat on seperate domains with different branding. I was mindblown. How had they gone so long without consolidating the two?

This project was a huge team effort. I redesigned the website from the ground up and refreshed the branding to have the new experience feel cohesive with the app. Although challenging, this project was rewarding to finally launch and I'm very grateful for the dream team I worked with to make this happen. The new website and my legacy live over at www.spaceship.com.au.

Brand Guidelines

As part of the website consolidation project I created a new brand book to document our new design language and visual elements.

Company Value Badges

To celebrate our company values I helped illustrate new badges to represent what we stand for. We have a handy abbreviation "F-A-C-T-S". Forward-thinking, Accessible, Curious, Transparent and Straightforward. I had fun creating these as they also became part of our internal swag packs.